Recent
Highlights
Head of Design at Jiva (OLAM)
Joining as one of the early members of the leadership team, I set up the design & research org from scratch to 30+ members across India, Indonesia, Singapore.
- Drove design strategy contributing to $100M+ ARR growth and over 800 employees.
- Successfully co-managed $5M+ annual Product-Design-Tech budget (140-person division).
- Spearheaded design initiatives impacting 200k+ farmers, boosting their earnings ~25%.
- Shaped company strategy through defining and leading critical new product/service lines.

Design Team Offsite in Bali (2023)

Design Team offsite in Goa (2022)

Team dinner in Jakarta (2022)

Team dinner in Bangalore (2022)
Senior Design Lead at Agency (ex IDEO)
I joined the ex-IDEO team in Singapore to lead multi-disciplinary projects. Most of my time was spent working with Temasek Holdings to define the future of Diabetes healthcare for Singapore — from the community, to clinics to hospital care.
- Led a multi-disciplinary team (5 designers, 5 experts) on year-long strategic project designing diabetes care solutions (Singapore Govt/Temasek).
- The project influenced acquisition of a clinic chain for service model prototyping (Launched as "Ripple" 2022).
- Provided guidance for service standard design (Singapore Power) & curriculum development (LKY School).

Synthesizing research

Workshopping spaces

Project sharebacks

Interviewing stakeholders
Director at Buuuk
Three years after first joining Buuuk, I took over the studio to help grow it further. Along with doing some amazing work, I transformed Buuuk from a dev house to a design-led studio, making design the primary revenue driver.
- Achieved business turnaround, doubling revenue to SGD 3M+ ARR in 3 years.
- Expanded the studio team threefold and established Vietnam office for scaling & efficiency.
Notable projects:
- Daimler: Sales platform for 5k+ personnel across Asia.
- NEA: Apps serving 1M+ monthly users (handled 1M+ sessions/24h in crisis); featured in '50 Years of Design in Singapore'.
- Apple: Award-winning app used for Apple Watch launch (SG).

Buuuk's 10 Year Anniversary celebration

Speaking at the "Business × Design" event

Workshop with SPH stakeholders

Team dinner after successfully launching Klok
Work
History
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Jiva — Singapore
Head of Design — May 2021 to Apr 2025
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Agency (ex IDEO) — Singapore
Senior Design Lead — Aug 2019 to Jan 2020
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Buuuk — Singapore
Director (Design) — May 2016 to Jul 2019
Head of Design — Jan 2013 to May 2016
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Bubble Motion — Singapore
Director, Product Management — Sep 2012 to Dec 2013
Sr Product Manager — May 2011 to Sep 2012
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Buuuk — Singapore
Sr Product Manager — Oct 2010 to Apr 2011
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Opera Software — Norway
Product Manager — Aug 2007 to Apr 2010
Web Evangelist — Jun 2006 to Aug 2008
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CueBlocks — India
Web Designer & Developer — Jun 2005 to Apr 2006
Beyond
Work
Speaking at universities and events across the globe for over a decade on topics covering Usability, Research, Prototyping, Inspiration & Collaboration Across Teams:
- Over 70 conferences and events in Singapore, UK, Germany, Spain, Norway, Sweden, Brazil, Vietnam and India.
- Lectures and Workshops at universities across Norway, Sweden, Russia, Ukraine, Poland, Singapore & India.
Education
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Punjab Technical University — India
Bachelor in Technology of Computer Sciences — June 2005