A product & service design expert with extensive experience in leading teams to deliver strategic and innovative digital products.
I help businesses get the most out of their design investments by providing direction and education, driving internal buy-ins and delivering products based on thorough research and well-tested solutions.
Drawing upon my experience working in Asia and Europe, I have established, grown and mentored product & design teams across the globe.
- Senior Design Lead at Agency: Led multi-disciplinary projects for the ex-IDEO team in Singapore. Delivering on service & ecosystem design projects such as re-envisioning the future of healthcare for Singapore; designing long term care for Diabetes; setting up new educational curriculums and designing for org level service transformation in the public sector.
- Director at Buuuk: Established a design practice at Buuuk from scratch and grew it to a level where it has become one of our prime service offerings bringing in majority of the revenue & growth.
- Took charge of the business when it was flagging and grew it to double the revenue and size across two offices (Singapore and Vietnam).
- Set up a new office in Ho Chi Minh City in mid 2018 (where we now have a team of 10, and growing).
- Clients: Led design on award-winning, multi-year projects for the likes of Temasek Holdings, National Environment Agency, Daimler (Mercedes), Scoot Airlines, Singapore Power, DesignSingapore Council, National Trade Union Congress of Singapore (NTUC), Singtel (largest Telco in Singapore), Singapore Press Holdings (largest publishing house in Singapore), Certis Cisco, DB Schenker Logististics, Tupperware, CapitalMalls (largest construction business in Singapore) and many more.
Areas of Focus
- Educating and guiding clients & stakeholders to help them set clear aspirations and goals.
- Delivering on products across the spectrum of Interaction, Product and Service Design.
- Designing solutions that produce measurable results rooted in rigorous design research, prototyping and testing.
- Being the spokesperson for teams, projects & companies at public forums.
- Developing product strategy & providing direction for execution.
- Mentoring and growing design teams focussed on service & product design anchored in research.
- Nurturing and establishing a culture that encourages experimentation and provides space for growth.
- Establishing long-term, comfortable and productive working relationships with key teams & stakeholders.
Other Domains of Expertise
- Speaking at events across the globe for over a decade on topics covering Usability, Testing, Prototyping, Inspirationand Collaboration Across Teams. Some highlights include:
- A series of workshops at universities across Russia (10), Ukraine (8), Poland (6) & Sweden (1).
- Conferences and events in Singapore, UK, Germany, Spain, Norway, Sweden, Brazil, Vietnam and India.
- Running design workshops and meet ups:
- IXD Sessions in Singapore for 2 years (60 attendance, over 400 people on mailing list).
- Running a Design Book Club for designers from all walks of the discipline.
- Ad-hoc workshops on Learning Sketch, Presenting Design, Typography, Usability Testing and the like.
- Stakeholder onboarding & co-creation sessions for clients across multiple projects over the years.
- Developing design tools:
- Other projects:
- klokapp.com — An award winning app to reference multiple time-zones quickly (1 million+ downloads • 2014).
- kliktoo.com — A a social and collaborative photo taking app (100,000+ downloads in the first month • 2013).
- mailtoself.com — An app to quickly mail notes to yourself (over 5 million emails sent • 2012).
- Agency (1.5 years • Singapore)
- Senior Design Lead • Aug 2019 to Dec 2020
- Buuuk (6 years • Singapore)
- Director (Design) • May 2016 to July 2019
- Head of Design • Jan 2013 to May 2016
- Bubble Motion (2 years • Singapore)
- Director, Product Management • Sept 2012 to Dec 2013
- Sr Product Manager • May 2011 to Sept 2012
- Buuuk (7 months • Singapore)
- Sr Product Manager • Oct 2010 to Apr 2011
- Opera Software (4 years • Norway & India)
- Product Manager (Norway) • Aug 2007 to Apr 2010
- Web Evangelist (India) • June 2006 to Aug 2008
- CueBlocks (1 year • India)
- Web Designer & Developer • June 2005 to Apr 2006
Select talks & writing
Last updated on 8 Jan, 2020
Singapore / tel: +65 96246234 / email: firstname.lastname@example.org